cruelty · cruelty free · facts · vegan

Urban Decay goes back on cruelty-free stance

Urban Decay, a company known for taking a strong stance against testing on animals, has gone back on their cruelty-free stance by deciding to sell their products in China. Here is the official statement from Urban Decay’s website:

“Urban Decay is going to sell our products in China. Because of China’s policies on animal testing, we know that this will not be a popular decision with some of our loyal customers. But the decision is a thoughtful one.
For 16 years, we have been committed to two key causes: women’s rights, and the fight against animal testing. Our dedication to those causes will not waver.

For those of you unfamiliar with China’s policies, the sticking point is  this: the Chinese government reserves the right to conduct animal testing with  cosmetic products before the products are approved for use by Chinese citizens.  The government has not told us if they have exercised this right with our  products. So, our brand does not test on animals, but the Chinese government  might conduct a one-time test using our products. Do we like China’s policies?  No…and that is really the point. Going into China was a huge decision for Urban  Decay. But, we believe that change cannot and will not happen by outside  pressure alone in a closed market. Change can only happen from within. When we  enter the Chinese market, we will do our part to help make those changes.

When we were considering expanding into China, a group of marketing  consultants told us to remove the section of our company history that describes  our crusade against animal testing. “It doesn’t mean anything to the Chinese  beauty customer,” they said. Of course, we refused. Our “no animal testing” policy is part of who we are, and has been since day one. The news that animal  issues don’t even register with the average Chinese consumer was one of the  biggest factors in our decision to go there. During Urban Decay’s infancy, we  worked hard to inform consumers about animal rights in the United States and  Europe. The battleground for animal rights is now in China, and we want to be  there to encourage dialogue and provoke change.”

As a former lover of Urban Decay’s vegan cosmetic products, I’m disappointed that they are going back on their cruelty-free stance and I will no longer support their brand. Please let Urban Decay know how you fill about this change!

4 thoughts on “Urban Decay goes back on cruelty-free stance

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  2. I just sent an email to Urban Decay. When I went vegan I was thrilled to find them and I love so many of the products but no more. The press release seems hollow and insincere. If they want to change things in China then send part of the company profits to help fight animal testing in China. I believe the motive was purely profit. They want to expand market coverage and maybe they will but at what cost? If it was someone they loved that would be sacrificed and tortured during the testing would they be so willing to sell out for profits in China? I’m really upset about this whole situation.

    1. I agree with you, Debbie. Their reasoning (or really lack their of) for wanting to sell their products in China makes zero sense. The most upsetting part to me is the fact that they were so very vocal about being against animal testing and then completely went back on their stance. Very deceitful.

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