This week, Chipotle became the first national food chain to offer a vegan meal other than the monotonous garden salad or veggie burger. The new dish, Sofritas, first appeared in January for a test run in Chipotle’s San Francisco locations and was immediately successful.
According to Chipotle Spokesperson Chris Arnold, the Sofritas dish, of which the main ingredient is spiced, shredded organic tofu, “already accounts for 4-5 percent of sales” in Bay Area restaurants.
Due to its popularity during the test period, Sofritas is now widely available at Chipotles in Oregon, Washington and Vancouver, British Columbia. Eventually, the dish will be available in all 1,450 locations.
Have you tried Chipotle’s sofritas dish?