activism · cruelty free · food · news · vegan

Vegan M&M’s Could Soon Be a Thing

The following is from Ecorazzi.com.

Veganism has come a long way and we now live in a time where there is a vegan version of just about anything. In the vegan candy world, however, something has been missing: vegan M&Ms. Premium Chocolatiers has a dream – and a Kickstarter – to remedy that.

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Operating from the Jersey Shore in the good ol’ US of A, Premium Chocolatiers have been making life sweeter for vegans, vegetarians, and those with food allergies with their variety of specialty candies. From their “milkless” chocolates to their “peanot” butter cups, there’s something for everyone within their line of products. But their most requested candy to be made was a vegan/allergen-free M&M. With help through their Kickstarter campaign, they’re hoping to fulfill that request.

They’re called No-No’s and they’re free of milk, eggs, and nuts. The Kickstarter funds will go toward the necessary equipment to make the No-No’s. By purchasing the equipment for their own facility, this takes outsourcing out of the equation, which means there’s no risk of allergen cross-contamination. “We will buy the panning equipment and coat the Vegan Marshmallow with the chocolate and coloring right at our facility. Nothing enters here that doesn’t conform to our strict requirements. We will also design and print the beautiful packaging to make this a reality.”

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A pledge of just $7 gets you a bag of No-No’s, shipped to anywhere in the United States. As the pledge levels go up, as do the bags of No-No’s you’ll receive as a backer of the project, and backers will get their thank you No-No’s before the candies are produced to the masses. Talk about sweet rewards!

The funding period for this campaign ends on September 10th. Premium Chocolatiers hope to have the No-No’s ready to rock your tastebuds by mid- to late-October (which would make for a very exciting Halloween!). However, this can only happen if their goal of $45,000 is reached in full by September 10th. If you’re passionate about vegan/allergen-free treats, consider backing this Kickstarter! Be sure to visit their fundraising page for more info on the company, the campaign, and the incentives.

2 thoughts on “Vegan M&M’s Could Soon Be a Thing

  1. I remember several brands that have come and gone: “Whizzers” were available on Pangea for years, then there was a version by a brand called Sunspire, and more recently another by Holy Cow. I think the cost (relative to M&Ms) meant each of them eventually went away. There are many more vegans now though, and more people with lactose intolerance too, so I wish Premium the best of luck with these.

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