When billionaire philanthropist is investing in a faux meat start up, you know the future of meat is, well, fake meat. Bill Gates (who has said before that plant based meat is the future) is now investing in Beyond Meat, in a vegan meat start up.
Earlier this year, Bill Gates named Beyond Meat–a startup that’s aiming for the mainstream, non-vegan market–as one of three companies that he thinks are shaping the future of food. Backed by Obvious Corporation (an incubator created by Twitter co-founders Evan Williams and Biz Stone and the company’s former VP of Product, Jason Goldman), Beyond Meat makes a variety of fake chicken strips (my personal favorite is the “grilled” flavor) that taste surprisingly like real meat–enough so that you might not be able to tell the difference if someone stuck it in, say, a burrito.
No word yet on how much Gates is investing in the company, which sells its products at Whole Foods in many parts of the country. Beyond Meat Chicken-Free strips will be available nationwide in the fall.