animal · facts · vegan

New Campaign Says Milk Can Help With PMS

The dairy industry came out with their latest offensive, misleading campaign that claims milk helps with PMS. The “Everything I Do Is Wrong” campaign features depictions of men who are apparently made miserable because of the women in their lives suffering from PMS. Steve James, who is the executive director of the California Milk Processor Board (known for the “Got Milk?” campaign), said that the campaign is, “almost like a public service, providing tools and abilities to talk about PMS.” How about we educate the public about the millions of cows the dairy industry confines and tortures every year for milk?