activism · cruelty free · eco · vegan

Alicia Silverstone To Launch Organic Beauty Line

Clueless star is branching out into the beauty world and launching her own line of eco-friendly skincare products. Alicia has teamed up with bosses at Juice Beauty to develop her own range of organic soaps, lotions and make-up.

Alicia says, “When you go to put things on your face, you want to treat it the same way as (the food) you’re eating. You can get really overwhelmed with all the choices out there. But when you have some sort of guidelines – like, ‘I don’t want anything unhealthy, and I don’t want it to hurt the planet, and I want it to be amazing and be delicious and work great’ – well, here’s your answer.”

We are excited to try Alicia’s beauty products!